観光研究とホスピタリティのジャーナル

Antecedents and Contemporary Trends in Tourism and Hotel Management

Rahul Gupta Choudhury

The chapter discusses different cases across the world which gives the reader an understanding of how these destinations overcame their challenges and succeeded in establishing themselves as major tourist destinations. It then goes on to discuss the top current trends in the tourism and hospitality industry which started in the pre pandemic days. The choices and taste and preferences of the customer have changed and hence the entire hospitality and tourism industry has to adapt to the changes in the nature of the market demand. The chapter also gives suggestions of how the industry should adapt, change and gear up collectively in order to satisfy the changing customer demands and trends. The strategic actions taken by the industry will determine how well and how fast the industry will be back on its feet once the pandemic recedes.